welcome to Anne’s World

New York · On camera & behind the scenes

A theater-trained storyteller turned digital strategist. I write the story, cast the brand and sometimes step into the scene myself. The goal? Give your audience a reason to keep watching.

Brand strategy Campaigns Content Social Launches Storytelling Brand strategy Campaigns Content Social Launches Storytelling

Selected work

The Fraser Team

Result

1M+ series views in less than 12 hours · 30K+ engagements on a post in one day

01The Fraser Team

Narrative social · 2022–now

Storylines that Scale · the recurring series “Pittsburgh Moms”

Jerry Pounds

Result

5 → 32 Google reviews

02Jerry Pounds

Email + search

Reputation That Ranks · the “Surprise Jerry” email campaign

James Lanigan

Result

289K+ views on one post

03James Lanigan

Humor + reach

Memes That Move · a meme-style series for a Pittsburgh realtor

Learn Bedford

Result

700K+ impressions from zero within Bedford’s first months

04Learn Bedford

Social strategy · 2026

Head of Content Strategy & Partnerships · social built from zero

You?

Result

Your name, your storyline

05Your turn

Casting now

The next brand in this grid could be yours.

Most viral moments

The scenes that stole the show

A few audience favorites from the stories I wrote, produced and performed for my clients.

Casting a creator? Available for on-camera brand work

The audience showed up

1M+

Fraser Team series views in less than 12 hours

30K+

Engagements on one Fraser Team post in 1 day

700K+

Bedford impressions, built from zero within its first months

+92%

Coldwell Banker follower growth in 1 month

Now casting

Need the face of your campaign?

Hire me as your on camera talent. The actor training holds up under a ring light: I take direction, hit a tone, carry a script and make a phone camera feel like a stage.

Request rates
  • 01The face of a brand campaign
  • 02Tutorials, interviews and product demos
  • 03Founder and executive content
  • 04On camera in English or Spanish

Tell me the shape of the project and I will send rates back.

Live from @anneesingerr

6.6K

Followers on TikTok

987.5K

Likes collected

169

Clips posted

Anne on a New York street in a burgundy jacket

A few scenes from my own story

Different cities. A wider lens.

I grew up in Charleston, spent seven years in Madrid, lived in Berlin and studied in New Orleans and Hannover. Each place taught me something about how people speak, connect and tell their stories. I bring that ear for different audiences to every brand I work with.

  • Fluent in Spanish
  • SEO Certified · HubSpot Academy
  • Google My Business Certified

Signature framework

Social Media as a Performance

A framework built from actor training: you don’t become an influencer online. You find a character rooted in who you are, then take the stage on your own terms.

Lights

Nobody hired you to be famous.

Reach isn’t a personality trait. It’s a role you can write, rehearse and play, with the same craft an actor brings to a part.

Camera

You don’t owe anyone your whole life.

The cut is the craft. Keep some of it off camera and the story stays sharp, with room left for people to lean in and imagine the rest.

Action

The in-between.

The middle path: build a character from the truest parts of yourself, then show up as that person online. Consistent, watchable, and never oversharing.

“Social media is a stage, not a diary.”

Put your brand on stage

Framework in practice · Bedford

Taking the stage

At Bedford, I worked on both sides of the camera. As Head of Content Strategy & Partnerships, I built the social strategy, performed in tutorials, taught workshops and hosted conversations. Here’s the reel.

The city became our stage

A microphone, New York sidewalks and a new social account. My street-interview series helped launch Bedford’s channels and earned their first 100K views.

Anne takes the mic in NYC
Talking content in Hudson Yards
The Times Square edition

5-minute tutorials

5 videos

How to stay motivated when your content gets low views

↗

How to record better TikToks and Reels: 4 etiquette rules

↗

Should you script your videos? A 3-stage guide

↗

How to stay consistent: 3 habits that keep creators going

↗

How to do a photoshoot with no professional gear

↗

Workshops & moderated conversations

3 videos

How to build a content strategy and start posting publicly

↗

Studio session: content strategy and your first post

↗

Patterns over plans: do metrics matter for content strategy?

↗

Coldwell Banker Realty · 2024–2026

From the stage to the edit

Executive content, live events and agent education. I helped the people behind the brand feel at home in front of the camera.

20 min

Average GenBlue editing turnaround

+92%

Coldwell Banker follower growth in one month

+110.6%

Views year over year

Three people at a Coldwell Banker eventAnne waving beside a phone filming event content

01

Executive content · On location

Celebration of Success

Invited to Coldwell Banker’s Celebration of Success to work personally with Vice Presidents Ayoub Rabah and Joe King, putting them in the scene and capturing the event.

Original post caption

Realtors? Competitive?? I’m shocked.

Original post caption

SURPRISE! Guess who’s coming along to celebrate CB’s success? …ME! Can’t wait to celebrate our top agents and capture some next-level content at Celebration of Success. SEE YOU THERE! ☀️🌊🏖️

Original post caption

Got saltwater in my eyes for this one 🚨

02

Las Vegas · Hosting + editing

GenBlue Content Booth

Hosted the CB Content Booth at GenBlue in Las Vegas, helping agents create content and editing all the booth videos with a 20-minute average turnaround.

Original post caption

At the CB Content Booth, you never know what’s gonna happen when the camera’s rolling. 😂💀 Will be posting outtakes, bloopers, and fun moments like this from GenBlue until 2027. And Michael… you can hold the mic next time 🎤

Original post caption

Beep beep 🛻 coming through Thank you all for visiting the CB CONTENT LAB! Tag me in your videos and comment a blue heart if you walked away from GenBlue with a labubu 💙

Original post caption

The only real estate event with a puppy-to-attendee ratio worth bragging about. At Gen Blue, we don’t just talk about finding people homes,we help some sweet little puppies find theirs too.

03

One post, a whole cast

Working with Kamini Lane

One video with Coldwell Banker President Kamini Lane became the opening number for something bigger. Kamini liked the post so much that the idea grew into a holiday-themed Labubu campaign, and the cast kept widening: the social team, the VP of Marketing, the brand VPs and Kamini herself. What began as a quick bit at the content booth turned into a company-wide production.

From the original post

Reunited at last! Huge thank you to @kaminicbr for trusting us with Labubu Lane this week , she fully stole the show and became the star of our content. 💙 GenBlue was an absolute whirlwind of connection, energy, and bringing crazy ideas (like this one) to life. Already can’t wait for next year!

Coldwell Banker, GenBlue in Las Vegas

04

Keeping the conversation on cue

Workshops & masterminds

Regularly hosted and moderated workshops and masterminds with top-performing Realtors, bringing practical social media conversations to the agents building their businesses.

Original post caption

Should @homesutah and I start a podcast?? This was one of the BEST masterminds I’ve ever been a part of because Conner is not only so easy to chat with, but also an incredible resource for all things social media and real estate. Prepare to be SPAMMED with content from this chat for the next few days because Conner dropped some serious gems. Like, “Your social media is your business card.” MIC DROP 🎤 Don’t miss the next one, sign up at CBRMastermind.com. And seriously… do we need a podcast??

Original post caption

Don’t get me started on SEO… but seriously you guys, if you haven’t taken the time to OPTIMIZE your Instagram bio for search engines, this is your sign 🔮 Instagram’s latest update allows all of your public content (back to 2020!) to be indexed on Google. This means that every post you share is now an extra piece of SEO-friendly marketing that drives visibility beyond your followers. Aka… MAJOR news for your marketing strategy. Have questions?? Send me a DM. I can talk about this for hours… and help you strategize 🔨🧱👷‍♀️ And don’t miss our next mastermind! Sign up at CBRMastermind.com

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Original post caption

The CBR social team just wrapped an incredible mastermind with award-winning Maryland Realtor @melodyrigginsofficial , and I’m still buzzing from her wisdom.   Her quote hit HARD: “You’re not afraid to make the video. You’re afraid of how people are going to view it.” Let that sink in.   Melody is a master at showing up on social , her clients feel like they know and trust her before they ever meet her. If you’re not following her yet, do it now. 👏🔥 And join us for our next mastermind at the link in my bio!    . . . #SocialMediaMastermind #SocialMediaTips #MelodyRiggins #VideoConfidence #ColdwellBanker

05

The rehearsal room · Luxury marketing · Editing

Social Media Bootcamp

Part of the team that created Social Media Bootcamp, a one-day, in-person workshop series for Coldwell Banker agents. Taught a workshop on luxury home marketing and edited videos from the event.

From the original post

The movie trailer trend + CB social media boot camp content = a match made in short form video heaven 😍 As you can tell, I had the best time joining my team in person at HQ in Madison, NJ to host CB’s first ever Social Media Bootcamp! 👢⛺️ The social team is full of some seriously special individuals. I’m constantly blown away by their knowledge and expertise, but to see these women in action was a whole other level. Can you believe this was the first time most of us met in person? 💙 And finally, the feedback I’ve been getting from NJ agents this week has been nothing short of INCREDIBLE. I’m so grateful to each of you who have reached out to share your experiences, tagged @cbrealtynjny in your posts, and started creating content with our tips. I can’t wait to see what new social media heights you all reach! So… let’s do it again sometime? 💪

Coldwell Banker Social Media Bootcamp, HQ in Madison, NJ

Also built

A room of our own.

Martini Tuesdays

Founder. A NYC community for women in their 30s. A recurring Tuesday gathering with its own cast of characters and visual identity.

The guest list stays private. @martinituesdays is a community built with women’s safety in mind.

Coldwell Banker Realty

Digital strategy, executive content and agent education, and the growth that came with it.

  • +92% follower growth in one month
  • +52.9% engagement
  • +110.6% views YoY

Next Gen Rising Star nominee

Far Fetched Marketing

Founder. Luxury and lifestyle brands, plus lead-gen systems that keep the pipeline full.

  • Multi-six-figure

    Annual run rate. I own the P&L, pricing and growth strategy.

  • Hundreds

    Qualified leads each month through Typeform, CRM, email and automation.

Content-led acquisition for premium real estate, mortgage and lifestyle brands.

Anne Singer smiling beside the Best of South Carolina 2026 badge

Recognition

Best of South Carolina 2026

A curtain-call moment: named a Best of South Carolina 2026 winner by Guide to South Carolina.

Also in Pittsburgh Magazine, which credits the social media work behind the Fraser Team’s series.

Anne Singer, Next Gen Rising Star nominee announcement

Nomination

Next Gen Rising Star

Nominated for a Next Gen Rising Star award during my time at Coldwell Banker Realty.

On stage

The Human Advantage in an AI-Powered Creator Economy

NAB Show New York
Anne Singer on the NAB Show New York stage, holding a microphone and her notesAnne Singer speaking with two fellow panelists on the NAB Show New York stageThe NAB Show New York panel seen from the audience

October 2026

Panel with Hudson Matter and Marc Reichel on how expertise, originality and trust win attention when creation tools are universally accessible.

Social Media as Performance

Growth Mastermind, Madison NJ

Speaker series

A framework applying acting technique to social strategy: “Social media is a stage, not a diary.”

Personal Branding in the Digital Age

Djøf New York
Anne Singer posing with two fellow speakers at a Djøf New York event

110,000+ member association

A personal brand architecture for being known online while keeping your boundaries.

Your stage next?

Invite me to speak

Your next story needs a leading role?

Let's talk →